Who is it for?

Newly licensed estheticians and estheticians ready to go solo

What You'll Learn

Define your brand, choose skincare line, build service menu, price services, elevate client experience and more

What's included

Lessons, videos, downloadable PDFs, editable forms, charts and more!

About the Course

The Deluxe Esthetician Solo Course is your gateway to a successful solo esthetician career. Whether you're new to the field or seeking independence, this mentorship provides the structure and confidence you need to thrive. Learn how to define your brand, create a luxe service menu, price services strategically and elevate your client experience. This course equips you with a complete toolkit to launch your business with clarity and confidence.

Meet Your Mentor

Danielle Janicki is a licensed esthetician, solo business owner and the founder of The Deluxe Esthetician. She built her skincare business from scratch during the pandemic, relocating to a new state where she knew no one — and turned it into a thriving solo practice without ever working for anyone else. With licenses in both New York and Florida, Danielle understands firsthand the challenges of starting, growing and sustaining a solo esthetics business. Her mentorship is grounded in real-world experience, strategy over fluff and the belief that solo estheticians deserve support, not gatekeeping. The Deluxe Esthetician is the roadmap she wished existed when she was just starting out — and now it’s yours.

Course Curriculum

10 Chapters · 52 Lessons

  1. 1

    Welcome

    1. (Included in full purchase)

      Welcome to The Deluxe Esthetician

    2. (Included in full purchase)

      Welcome Message from Danielle

    3. (Included in full purchase)

      The Getting Started Checklist

    4. (Included in full purchase)

      Brand Clarity Worksheet

    5. (Included in full purchase)

      Instagram Bio and Brand Language Cheat Sheet

    6. (Included in full purchase)

      Legal and License Overview

    7. (Included in full purchase)

      Booking Software Comparison

    8. (Included in full purchase)

      Get to Know Yourself: Journaling Prompt

    9. (Included in full purchase)

      Don't Give Up

  2. 2

    Chapter 1: Service Menu and Pricing

    1. (Included in full purchase)

      Designing Your Service Menu and Pricing with Confidence

    2. (Included in full purchase)

      Your Why and Your Vision

    3. (Included in full purchase)

      Price and Service Audit

    4. (Included in full purchase)

      Cost Per Treatment Calculator

    5. (Included in full purchase)

      My Add On Menu Trick

  3. 3

    Chapter 2: Location, location, location!

    1. (Included in full purchase)

      📍 Choosing the Right Location for Your Solo Esthetics Practice

    2. (Included in full purchase)

      Location Rental Checklist

    3. (Included in full purchase)

      Suite vs Storefront vs Room

    4. (Included in full purchase)

      Turning Your Location Into a Comfortable Environment

  4. 4

    Chapter 3: Skincare Line Selection, Backbar Setup and Choosing Equipment

    1. (Included in full purchase)

      Choosing a Skincare Line

    2. (Included in full purchase)

      Choosing a Skincare Line

    3. (Included in full purchase)

      Comparing Skincare Brands

    4. (Included in full purchase)

      Choosing Treatment Room Devices

    5. (Included in full purchase)

      Device Comparison Chart

    6. (Included in full purchase)

      🛠️ Outfitting Your Treatment Room: What You Really Need and Where to Get It

  5. 5

    Chapter 4: Retailing Like a Pro

    1. (Included in full purchase)

      Retailing Like a Pro

    2. (Included in full purchase)

      Retail Readiness Audit

    3. (Included in full purchase)

      Recommending Products (Scripts)

    4. (Included in full purchase)

      Build Your Retail Starter Kit

    5. (Included in full purchase)

      Your Monthly Retail Plan

    6. (Included in full purchase)

      Retail to Service Tracker

    7. (Included in full purchase)

      Client Follow Up Template

  6. 6

    Chapter 5: Education, Trade Shows and Networking

    1. (Included in full purchase)

      Continuing Education, Trade Shows and Networking

    2. (Included in full purchase)

      Networking and Education Tracker

  7. 7

    Chapter 6: Booking Apps, Coupons and Email Lists

    1. (Included in full purchase)

      Booking Apps, Coupons and Email Lists

    2. (Included in full purchase)

      Email Strategy

    3. (Included in full purchase)

      Coupon Strategy

    4. (Included in full purchase)

      Referral Reward Worksheet

    5. (Included in full purchase)

      🧨 To Groupon or Not

    6. (Included in full purchase)

      My Personal Experience with Groupon

  8. 8

    Chapter 7: Content and Confidence for Booking Clients Online

    1. (Included in full purchase)

      Social Media for Solo Estheticians

    2. (Included in full purchase)

      Reels Prompts Cheat Sheet

    3. (Included in full purchase)

      Monthly Content Planning

    4. (Included in full purchase)

      What Do You Need to Create Content?

    5. (Included in full purchase)

      Creating Content

    6. (Included in full purchase)

      Running Ads 101

    7. (Included in full purchase)

      What is a Lead Magnet (and Why Do You Need One)?

  9. 9

    Chapter 8: Self Care for Solo Estheticians

    1. (Included in full purchase)

      How to Beat Loneliness, Protect Your Energy and Care for the Person Behind the Business

    2. (Included in full purchase)

      🔥 How to Fire a Client (Without Burning Your Reputation)

  10. 10

    Bonus: The Art of the Consultation

    1. (Included in full purchase)

      🎨 The Art of the Consultation

    2. (Included in full purchase)

      Editable Consultation Form

    3. (Included in full purchase)

      Consent Form Example

    4. (Included in full purchase)

      Takeaway

Ready to Take the Next Step?

Enroll today to unlock the secrets of a successful solo esthetician career

$97.00

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